I'm passionate about helping businesses thrive through innovation, and championing brilliant ideas that deliver change.
I love meeting new people and learning new things, so please feel free to say hi and share a story with me!
I help the CEO in transforming an iconic British brand into today’s fastest growing digital destination for kids.
I do this by coming up with new revenue initiatives, go-to-market strategies and digital propositions, and by creating plans that guide the direction of travel for the business.
Besides that, I advise on M&A initiatives, investor relations and synergy opportunities. I also run ad-hoc projects and produce tight-deadline deliverables that support the CEO’s business ambitions.
I work out of Beano HQ - the last remaining press organisation still based in London's historic Fleet Street. Our weekly company meetings start by reading comic strips, and end with a screening of an episode of Dennis & Gnasher (in 3D!).
At Deloitte I was helping C-level executives make the best decisions about their most critical business issues. My clients included some of the largest listed companies in Israel and abroad.
For instance, I analysed the competitive landscape to support product launch for a world-class tech giant (~$20B in sales); segmented the market to map opportunities in IoT innovation for a global chip-industry manufacturer (~$8B in sales); and prepared strategy workshops to shape the future of a leading TV broadcaster (~25% prime-time ratings).
Besides that, I proposed and executed innovative ideas that improved the organization as a whole. Take a look at the website I built, which started off as my own personal project and ended up becoming a flagship company asset.
I worked with a leading consulting firm, based just outside London's Covent Garden, to advise clients on how to shape competition in the telecoms industry. My clients included some of the world's largest telecom companies, as well as governments in the Caribbean, Gulf and Southeast Asia.
In essence, I helped my clients win analytical arguments founded in economic theory, in light of commercial disputes they had with government regulators.
This included quite a lot a microeconomics and industrial organization theory, which I love!
When out of the office, I'd normally head off to the magnificent Leather Lane, to get my fix at Prufrock Coffee.
My first job in London! Working for the British Government agency in charge of telecom and media competition.
This means that I helped defend the interests of consumers in the face of large telco providers. I helped the Government design better policies that bring lower prices and higher quality of service.
It was a dream job for me, as I grew up reading all about telecom regulation (geek!). Also, because it's the closest I'd ever gotten to meet Sir Humphrey.
After years of volunteering at the Israeli Parliament, I knew I wanted a career in which I get to affect and improve the lives of others. So I applied to the best place that focuses just on that: the London School of Economics.
I left a comfortable, well-paid career in cyber security to pursue my passion. I didn't really know where this road would take me, but I trusted that the dots would connect later on.
As it turns out, I had the experience of a lifetime there, and I've made friends with people from all around the world. Whenever not busy debating the "philosophy of public policy", you might have been able to find me getting my 50p coffee at Wright's Bar, or writing for the LSE blog.
Different in every way to London, Paris is quite possibly the love of my life – especially at those rare moments I don't hate it. This magnificent live-architecture museum, offering some of the world's best croissants and crappiest coffee, was my home for a year.
I spent my exchange year at Sciences Po, the most highly regarded French institution for political science. It is the place where students come to in order to become leaders in their country.
I learned about French economics, French politics, and French social attitudes. I learned that to the French, the universe revolves around France. And Paris is at its heart. Paris is the source of enlightenment and the centre of everything that is divine in the world. Needless to say - I fully agree with this assertion, and I appreciated every moment of this experience.
My career began at the age of 18, as a member top IT unit dealing with cyber security.
I learned a lot about IT, earned an enviable experience for my resume, and had the perfect position from which to launch a successfull career in tech.
Helped big banks save the world from cyber criminals & credit card fraud.
Helped a leading MP improve the lives of people. Volunteered at her office since her early days as a backbencher up until her rise to leadership.
During 2016-17, I led a pro-bono strategy consulting project for Israel's leading festival, Midburn. Midburn is an NGO that runs the world's 3rd largest Burning Man event. I helped the executive board develop a corporate structure, define their goals, and set out their plan to expand beyond the core.